{"title":"The Pale Horse Collection","description":null,"products":[{"product_id":"zip-up-bottle-cooler-sleeve-gothic-red-eyed-horse-neoprene-can-koozie","title":"Zip-Up Bottle Cooler Sleeve — Gothic Red-Eyed Horse Neoprene Can Koozie","description":"This zip-up bottle cooler sleeve wraps a chilled glass bottle in a quiet, slightly wicked charm. The black neoprene-like interior and white polyester exterior showcase a detailed spectral horse skull with a single red eye — a subtle nod to night rides and late-night stories. Zip it on, and the tapered base holds your bottle steady while the foam liner slows condensation and keeps hands dry. It carries a small, personal edge: the kind of piece that feels at home at backyard bonfires, moonlit drives, or when you're sharing music and stories with close friends.\u003cbr\u003e\u003cbr\u003eLightweight and thoughtfully shaped, it slips into a bag or sits beside a cooler without drawing too much attention. For those who prefer darker aesthetics and handcrafted-feel accessories, this sleeve blends functionality with a bold graphic that speaks quietly but confidently. Use it when you want your drink kept cool and your style intentional.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Soft black foam liner resists mildew and rot\u003cbr\u003e- Durable zip-up closure for quick on\/off access\u003cbr\u003e- Tapered bottom provides a snug fit on glass bottles\u003cbr\u003e- Full-color, edge-to-edge printable white polyester face\u003cbr\u003e- Compact size: 7.25\" tall × 4.5\" wide (18.4 × 11.4 cm)\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e","brand":"Printify","offers":[{"title":"7.25\" x 4.5\"","offer_id":49857294008560,"sku":"26480632978803428629","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/8295\/7296\/files\/13473089629523441577_2048.jpg?v=1781832803"},{"product_id":"can-cooler-dark-horse-skull-design-cooler-the-pale-horse-co","title":"Can Cooler — Dark Horse Skull Design Cooler (\"The Pale Horse Inc\")","description":"Slip this can cooler onto your drink and feel a thrill — dark, fierce artwork wrapped edge-to-edge on a slim, lightweight sleeve. The skull-horse illustration and glowing red eye command attention while the soft foam interior grips your can and keeps condensation away from your hands. It’s the kind of small, practical piece that carries personality: bring it to late-night rides, campfire hangs, or basement shows and let the design do the talking. Durable polyester on the outside holds bright, high-contrast inks so the eerie details stay sharp through use. Comfortable to hold, quick to dry, and perfectly sized for standard or slim cans, this cooler becomes part of the ritual — cooling the drink, warming the mood.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Durable 100% polyester exterior with edge-to-edge vibrant print\u003cbr\u003e- Soft 100% foam liner for stable grip and insulation\u003cbr\u003e- Lightweight, quick-drying construction\u003cbr\u003e- Available in Regular and Slim can sizes\u003cbr\u003e- High-contrast colors that stay sharp over time\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Wipe with a damp cloth, air dry or use a soft, non-abrasive cloth\t\t\t\t\t\u003cbr\u003e","brand":"Printify","offers":[{"title":"Regular Can","offer_id":49857294827760,"sku":"35308577143387077967","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/8295\/7296\/files\/2092777912260962362_2048.jpg?v=1781832935"},{"product_id":"tee-the-pale-horse-co-gothic-horse-skull-graphic-oversized-boxy-tee","title":"The Pale Horse Co. Gothic Horse Skull Graphic Oversized Boxy Tee","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" jsaction=\"\" jscontroller=\"TDBkbc#Ml18Xb\" data-sfc-root=\"ep\" jsuid=\"rOAHQc_1r\" data-sfc-cb=\"\" data-hveid=\"CAIIAAgGEAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, sans-serif; font-size: 17.6px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);'\u003eMake a fierce statement with this Pale Horse C.O. signature graphic tee. Designed to get comments, stares and questions. A Bold and Unapologetic apocalyptic aesthetic!\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" jsaction=\"\" jscontroller=\"TDBkbc#Ml18Xb\" data-sfc-root=\"ep\" jsuid=\"rOAHQc_1w\" data-sfc-cb=\"\" data-hveid=\"CAIIAAgHEAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Roboto, sans-serif; font-size: 17.6px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);'\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct features\u003c\/p\u003e\n\u003cp\u003e- 100\u0026amp;percnt; airlume combed \u0026amp; ring-spun cotton \u0026amp;lpar;solid colors\u0026amp;rpar;\u0026amp;semi; Athletic Heather\u0026amp;colon; 90\u0026amp;percnt; cotton\u0026amp;sol;10\u0026amp;percnt; polyester\u003c\/p\u003e\n\u003cp\u003e- Medium fabric weight \u0026amp;lpar;6\u0026amp;period;0 oz\u0026amp;sol;yd² \u0026amp;sol; 170 g\u0026amp;sol;m²\u0026amp;rpar; for structure and breathability\u003c\/p\u003e\n\u003cp\u003e- Dropped shoulders for a relaxed\u0026amp;comma; oversized boxy fit\u003c\/p\u003e\n\u003cp\u003e- Double-needle stitching at sleeve\u0026amp;comma; neck and hem for durability\u003c\/p\u003e\n\u003cp\u003e- Tear-away label for comfort\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions\u003c\/p\u003e\n\u003cp\u003e- Machine wash\u0026amp;colon; cold \u0026amp;lpar;max 30C or 90F\u0026amp;rpar;\u003c\/p\u003e\n\u003cp\u003e- Non-chlorine\u0026amp;colon; bleach as needed\u003c\/p\u003e\n\u003cp\u003e- Tumble dry\u0026amp;colon; low heat\u003c\/p\u003e\n\u003cp\u003e- Iron\u0026amp;comma; steam or dry\u0026amp;colon; low heat\u003c\/p\u003e\n\u003cp\u003e- Do not dryclean\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Athletic Heather","offer_id":49862317998320,"sku":"76757418753420076810","price":40.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Athletic Heather","offer_id":49862318031088,"sku":"42442370950178267571","price":40.0,"currency_code":"USD","in_stock":true},{"title":"M \/ White","offer_id":49857294926064,"sku":"55711860253243055753","price":40.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Athletic Heather","offer_id":49862318063856,"sku":"19790689208793051289","price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Athletic Heather","offer_id":49862318096624,"sku":"92220565725627487809","price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Athletic Heather","offer_id":49862318129392,"sku":"18205948756375875123","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Athletic Heather","offer_id":49862318162160,"sku":"85211416348289601957","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/8295\/7296\/files\/11640722639746779455_2048.jpg?v=1782094665"},{"product_id":"red-embroidered-wild-horse-cap-low-profile-baseball-hat-with-wild-at-heart-script","title":"Pale Horse Cap — Low Profile Baseball Hat","description":"This low-profile baseball cap brings rugged equestrian energy to everyday wear. The front features a detailed horse head graphic with distressed linework that reads like a quick charcoal sketch — bold but not showy. The unstructured, low-fitting silhouette sits close to the head for a relaxed, lived-in look that layers easily under a hood or pairs with a leather jacket. Cotton twill keeps the cap breathable and soft, while reinforced interior stitching and a Velcro® strap mean it holds up through rides, road trips, and weekend chores. Wear it when you want something that feels authentic — like the kind of cap you grab for early mornings at the barn, long afternoons on the trail, or casual evenings with friends.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton twill for breathable, smooth fabric\u003cbr\u003e- Unstructured, low-profile fit for a close, relaxed silhouette\u003cbr\u003e- Reinforced interior seams with cotton ribbon for added durability\u003cbr\u003e- Adjustable Velcro® closure for an easy, custom fit\u003cbr\u003e- Durable print-friendly surface ideal for detailed graphics\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003cbr\u003e","brand":"Printify","offers":[{"title":"One size \/ Khaki","offer_id":49857295319280,"sku":"86558461814916215111","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ White","offer_id":49857295352048,"sku":"23377460943332948980","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ Black","offer_id":49857295384816,"sku":"70114708305626886900","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ Dark Green","offer_id":49857295417584,"sku":"24546119648395778943","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ Dark Navy","offer_id":49857295450352,"sku":"28697595071407405690","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ Royal","offer_id":49857295483120,"sku":"17543103427703532437","price":25.99,"currency_code":"USD","in_stock":true},{"title":"One size \/ Red","offer_id":49857295515888,"sku":"10471705737694179518","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/8295\/7296\/files\/16961705541858903637_2048.jpg?v=1781832984"},{"product_id":"hoodie-dark-horse-graphic-pullover-with-equus-pallidus-back-art","title":"Hoodie — Dark Horse Graphic Pullover with 'Equus Pallidus' Back Art","description":"A soft, mid-weight hoodie built to feel like an instant favorite. The smooth 50\/50 cotton-poly blend holds detailed prints crisply while the double-lined hood and color-matched drawcord give it a clean, finished look. Front artwork shows a fierce, ink-style wolf head with subtle script beneath, while the back centers a dark, swirling eye with a glowing red core framed by minimalist text on either side. Sleeve text runs down one arm for an editorial, streetwear edge. Wear it to slow down the night: it fits worn-in denim and late-night coffee runs, or layered under a coat for colder commutes. The roomy kangaroo pocket keeps hands warm and the classic cut suits layered, relaxed outfits for listeners of heavy music, late-shift creatives, and anyone who likes moody, cinematic graphics.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 50% cotton \/ 50% polyester medium-heavy fabric — soft, warm, and resilient\u003cbr\u003e- Tubular knit with no side seams for a smooth silhouette and less waste\u003cbr\u003e- Double-lined hood with color-matched drawcord and roomy kangaroo pocket\u003cbr\u003e- Direct-to-Film sleeve\/wrist prints and DTG main prints for crisp, durable graphics\u003cbr\u003e- Embroidered options available; tear-away label and OEKO-TEX® certified dyes\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Tumble dry: medium\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e","brand":"Printify","offers":[{"title":"S 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